A couple of days ago, I wondered out aloud (read: on this blog) whether We Dare – the sexy, kinky, sleazy, spanky game from Ubisoft would be as big a hit in the UK as Just Dance. Yesterday, I got an answer: “No!”
This is because Ubisoft has decided to pull (oh ho ho!) the game from the UK market. It seems that the furore caused by the risque adverts and the game receiving a 12 rating from the powers that be has given the publisher cold feet. The official line being:
“Following the public reaction to the 12+ rating of We Dare, Ubisoft has made the decision not to sell the game in the United Kingdom.”
So there you go. Britian is now the second country to be denied We Dare. Last week Ubisoft announced the US wouldn’t be getting any (wee! hee! hee!) retail copies either. Seems the UK and US have been deemed a bunch of prudes. Anyone who wants to spank their partner with a Wii Mote had better up and move to Paris because it seems that Europe are still getting it (please, my aching sides) this Friday.
Thing is, I’m not really sure what to make of all this. Why go to all the trouble of marketing the pants off (all right, that’s enough) a game, only to shelve it when you garner a reaction that only a sane person could have predicted. I’m sure the 12 rating didn’t help, but did Ubisoft really not expect the moral hand-ringing brigade to get on its high horse? And if they did, why buckle now?
I wonder if We Dare will be released over here if it does all right in Europe. And no, fate, this is not me hinting that you should conspire to have Ubisoft withdraw the game from that market too…